Elvis Presley 40th Anniversary Tribute

Elvis Presley was an American singer and actor. Regarded as one of the most significant cultural icons of the 20th century, he is often referred to as the “King of Rock and Roll”, or simply “the King”.

Presley was born in Tupelo, Mississippi, and relocated to Memphis, Tennessee with his family when he was 13 years old. His music career began there in 1954, when he recorded a song with producer Sam Phillips at Sun Records. Accompanied by guitarist Scotty Moore and bassist Bill Black, Presley was an early popularizer of rockabilly, an uptempo, backbeat-driven fusion of country music and rhythm and blues. RCA Victor acquired his contract in a deal arranged by Colonel Tom Parker, who managed the singer for more than two decades. Presley’s first RCA single, “Heartbreak Hotel”, was released in January 1956 and became a number-one hit in the United States. He was regarded as the leading figure of rock and roll after a series of successful network television appearances and chart-topping records. His energized interpretations of songs and sexually provocative performance style, combined with a singularly potent mix of influences across color lines that coincided with the dawn of the Civil Rights Movement, made him enormously popular—and controversial.

In November 1956, Presley made his film debut in Love Me Tender. In 1958, he was drafted into military service. He resumed his recording career two years later, producing some of his most commercially successful work before devoting much of the 1960s to making Hollywood films and their accompanying soundtrack albums, most of which were critically derided. In 1968, following a seven-year break from live performances, he returned to the stage in the acclaimed televised comeback special Elvis, which led to an extended Las Vegas concert residency and a string of highly profitable tours. In 1973, Presley featured in the first globally broadcast concert via satellite, Aloha from Hawaii. Several years of prescription drug abuse severely damaged his health, and he died in 1977 at the age of 42.

Presley is one of the most celebrated and influential musicians of the 20th century. Commercially successful in many genres, including pop, blues and gospel, he is one of the best-selling solo artists in the history of recorded music, with estimated record sales of around 600 million units worldwide.

He won three Grammys, also receiving the Grammy Lifetime Achievement Award at age 36, and has been inducted into multiple music halls of fame

Childhood in Tupelo

Presley was born on January 8, 1935, in Tupelo, Mississippi, to Gladys Love (née Smith; 1912 – 1958) and Vernon Elvis Presley (1916 – 1979), in the two-room shotgun house built by Vernon’s father in preparation for the child’s birth. Jesse Garon Presley, his identical twin brother, was delivered stillborn 35 minutes before his own birth.

Thus, as practically-speaking an only child, Presley became close to both parents and formed an especially close bond with his mother. The family attended an Assembly of God, where he found his initial musical inspiration. Although he was in conflict with the Pentecostal church in his later years, he never officially left it. Rev. Rex Humbard officiated at his funeral, as Presley had been an admirer of Humbard’s ministry.

Presley’s ancestry was primarily a Western European mix, including Scots-Irish, Scottish, German, and some French Norman. Gladys’s great-great-grandmother, Morning Dove White, was possibly a Cherokee Native American. Gladys was regarded by relatives and friends as the dominant member of the small family. Vernon moved from one odd job to the next, evincing little ambition.

The family often relied on help from neighbors and government food assistance. The Presleys survived the F5 tornado in the 1936 Tupelo–Gainesville tornado outbreak. In 1938, they lost their home after Vernon was found guilty of kiting a check written by the landowner, Orville S. Bean, the dairy farmer and cattle-and-hog broker for whom he then worked. He was jailed for eight months, and Gladys and Elvis moved in with relatives.

In September 1941, Presley entered first grade at East Tupelo Consolidated, where his instructors regarded him as “average”. He was encouraged to enter a singing contest after impressing his schoolteacher with a rendition of Red Foley’s country song “Old Shep” during morning prayers. The contest, held at the Mississippi-Alabama Fair and Dairy Show on October 3, 1945, was his first public performance: dressed as a cowboy, the ten-year-old Presley stood on a chair to reach the microphone and sang “Old Shep”. He recalled placing fifth. A few months later, Presley received his first guitar for his birthday; he had hoped for something else—by different accounts, either a bicycle or a rifle.

Over the following year, he received basic guitar lessons from two of his uncles and the new pastor at the family’s church. Presley recalled, “I took the guitar, and I watched people, and I learned to play a little bit. But I would never sing in public. I was very shy about it.”

Entering a new school, Milam, for sixth grade in September 1946, Presley was regarded as a loner. The following year, he began bringing his guitar in on a daily basis. He played and sang during lunchtime, and was often teased as a “trashy” kid who played hillbilly music. The family was by then living in a largely African-American neighborhood. A devotee of Mississippi Slim’s show on the Tupelo radio station WELO, Presley was described as “crazy about music” by Slim’s younger brother, a classmate of Presley’s, who often took him into the station. Slim supplemented Presley’s guitar tuition by demonstrating chord techniques. When his protégé was 12 years old, Slim scheduled him for two on-air performances. Presley was overcome by stage fright the first time, but succeeded in performing the following week.

Teenage life in Memphis

In November 1948, the family moved to Memphis, Tennessee. After residing for nearly a year in rooming houses, they were granted a two-bedroom apartment in the public housing complex known as the Lauderdale Courts.

Enrolled at L. C. Humes High School, Presley received only a C in music in eighth grade. When his music teacher told him he had no aptitude for singing, he brought in his guitar the next day and sang a recent hit, “Keep Them Cold Icy Fingers Off Me”, in an effort to prove otherwise. A classmate later recalled that the teacher “agreed that Elvis was right when he said that she didn’t appreciate his kind of singing.”

He was usually too shy to perform openly, and was occasionally bullied by classmates who viewed him as a “mama’s boy”. In 1950, he began practicing guitar regularly under the tutelage of Jesse Lee Denson, a neighbor two-and-a-half years his senior. They and three other boys—including two future rockabilly pioneers, brothers Dorsey and Johnny Burnette—formed a loose musical collective that played frequently around the Courts. That September, he began ushering at Loew’s State Theater. Other jobs followed, including Precision Tool, Loew’s again, and MARL Metal Products.

During his junior year, Presley began to stand out more among his classmates, largely because of his appearance: he grew out his sideburns and styled his hair with rose oil and Vaseline. In his free time, he would head down to Beale Street, the heart of Memphis’s thriving blues scene, and gaze longingly at the wild, flashy clothes in the windows of Lansky Brothers. By his senior year, he was wearing them.

Overcoming his reticence about performing outside the Lauderdale Courts, he competed in Humes’s Annual “Minstrel” show in April 1953. Singing and playing guitar, he opened with “Till I Waltz Again with You”, a recent hit for Teresa Brewer. Presley recalled that the performance did much for his reputation: “I wasn’t popular in school … I failed music—only thing I ever failed. And then they entered me in this talent show … when I came onstage I heard people kind of rumbling and whispering and so forth, ’cause nobody knew I even sang. It was amazing how popular I became after that.”

Presley, who never received formal music training or learned to read music, studied and played by ear. He also frequented record stores with jukeboxes and listening booths. He knew all of Hank Snow’s songs, and he loved records by other country singers such as Roy Acuff, Ernest Tubb, Ted Daffan, Jimmie Rodgers, Jimmie Davis, and Bob Wills.

The Southern gospel singer Jake Hess, one of his favorite performers, was a significant influence on his ballad-singing style. He was a regular audience member at the monthly All-Night Singings downtown, where many of the white gospel groups that performed reflected the influence of African-American spiritual music.

He adored the music of black gospel singer Sister Rosetta Tharpe. Like some of his peers, he may have attended blues venues—of necessity, in the segregated South, on only the nights designated for exclusively white audiences. He certainly listened to the regional radio stations, such as WDIA-AM, that played “race records”: spirituals, blues, and the modern, backbeat-heavy sound of rhythm and blues. Many of his future recordings were inspired by local African-American musicians such as Arthur Crudup and Rufus Thomas.

King recalled that he had known Presley before he was popular, when they both used to frequent Beale Street. By the time he graduated from high school in June 1953, Presley had already singled out music as his future.

Sam Phillips and Sun Records

In August 1953, Presley walked into the offices of Sun Records. He aimed to pay for a few minutes of studio time to record a two-sided acetate disc: “My Happiness” and “That’s When Your Heartaches Begin”.

He would later claim that he intended the record as a gift for his mother, or that he was merely interested in what he “sounded like”, although there was a much cheaper, amateur record-making service at a nearby general store. Biographer Peter Guralnick argues that he chose Sun in the hope of being discovered. Asked by receptionist Marion Keisker what kind of singer he was, Presley responded, “I sing all kinds.” When she pressed him on who he sounded like, he repeatedly answered, “I don’t sound like nobody.” After he recorded, Sun boss Sam Phillips asked Keisker to note down the young man’s name, which she did along with her own commentary: “Good ballad singer. Hold.”

In January 1954, Presley cut a second acetate at Sun Records—”I’ll Never Stand In Your Way” and “It Wouldn’t Be the Same Without You”—but again nothing came of it. Not long after, he failed an audition for a local vocal quartet, the Songfellows. He explained to his father, “They told me I couldn’t sing.” Songfellow Jim Hamill later claimed that he was turned down because he did not demonstrate an ear for harmony at the time.

In April, Presley began working for the Crown Electric company as a truck driver. His friend Ronnie Smith, after playing a few local gigs with him, suggested he contact Eddie Bond, leader of Smith’s professional band, which had an opening for a vocalist. Bond rejected him after a tryout, advising Presley to stick to truck driving “because you’re never going to make it as a singer”.

Phillips, meanwhile, was always on the lookout for someone who could bring to a broader audience the sound of the black musicians on whom Sun focused. As Keisker reported, “Over and over I remember Sam saying, ‘If I could find a white man who had the Negro sound and the Negro feel, I could make a billion dollars.'”

In June, he acquired a demo recording of a ballad, “Without You”, that he thought might suit the teenage singer. Presley came by the studio, but was unable to do it justice. Despite this, Phillips asked Presley to sing as many numbers as he knew. He was sufficiently affected by what he heard to invite two local musicians, guitarist Winfield “Scotty” Moore and upright bass player Bill Black, to work something up with Presley for a recording session.

The session, held the evening of July 5, 1954, proved entirely unfruitful until late in the night. As they were about to give up and go home, Presley took his guitar and launched into a 1946 blues number, Arthur Crudup’s “That’s All Right”. Moore recalled, “All of a sudden, Elvis just started singing this song, jumping around and acting the fool, and then Bill picked up his bass, and he started acting the fool, too, and I started playing with them. Sam, I think, had the door to the control booth open … he stuck his head out and said, ‘What are you doing?’ And we said, ‘We don’t know.’ ‘Well, back up,’ he said, ‘try to find a place to start, and do it again.'” Phillips quickly began taping; this was the sound he had been looking for.

Three days later, popular Memphis DJ Dewey Phillips played “That’s All Right” on his Red, Hot, and Blue show. Listeners began phoning in, eager to find out who the singer was. The interest was such that Phillips played the record repeatedly during the last two hours of his show. Interviewing Presley on-air, Phillips asked him what high school he attended in order to clarify his color for the many callers who had assumed he was black.

During the next few days, the trio recorded a bluegrass number, Bill Monroe’s “Blue Moon of Kentucky”, again in a distinctive style and employing a jury-rigged echo effect that Sam Phillips dubbed “slapback”. A single was pressed with “That’s All Right” on the A side and “Blue Moon of Kentucky” on the reverse.

Early live performances and signing with RCA

The trio played publicly for the first time on July 17 at the Bon Air club—Presley still sporting his child-size guitar. At the end of the month, they appeared at the Overton Park Shell, with Slim Whitman headlining. A combination of his strong response to rhythm and nervousness at playing before a large crowd led Presley to shake his legs as he performed: his wide-cut pants emphasized his movements, causing young women in the audience to start screaming.

Moore recalled, “During the instrumental parts, he would back off from the mike and be playing and shaking, and the crowd would just go wild”. Black, a natural showman, whooped and rode his bass, hitting double licks that Presley would later remember as “really a wild sound, like a jungle drum or something”.

Soon after, Moore and Black quit their old band to play with Presley regularly, and DJ and promoter Bob Neal became the trio’s manager. From August through October, they played frequently at the Eagle’s Nest club and returned to Sun Studio for more recording sessions, and Presley quickly grew more confident on stage. According to Moore, “His movement was a natural thing, but he was also very conscious of what got a reaction. He’d do something one time and then he would expand on it real quick.” Presley made what would be his only appearance on Nashville’s Grand Ole Opry on October 2; after a polite audience response, Opry manager Jim Denny told Phillips that his singer was “not bad” but did not suit the program.

Two weeks later, Presley was booked on Louisiana Hayride, the Opry’s chief, and more adventurous, rival. The Shreveport-based show was broadcast to 198 radio stations in 28 states. Presley had another attack of nerves during the first set, which drew a muted reaction. A more composed and energetic second set inspired an enthusiastic response.

House drummer D. J. Fontana brought a new element, complementing Presley’s movements with accented beats that he had mastered playing in strip clubs. Soon after the show, the Hayride engaged Presley for a year’s worth of Saturday-night appearances. Trading in his old guitar for $8 (and seeing it promptly dispatched to the garbage), he purchased a Martin instrument for $175, and his trio began playing in new locales including Houston, Texas, and Texarkana, Arkansas.

By early 1955, Presley’s regular Hayride appearances, constant touring, and well-received record releases had made him a regional star, from Tennessee to West Texas. In January, Neal signed a formal management contract with Presley and brought the singer to the attention of Colonel Tom Parker, whom he considered the best promoter in the music business. Having successfully managed top country star Eddy Arnold, Parker was now working with the new number-one country singer, Hank Snow. Parker booked Presley on Snow’s February tour.

When the tour reached Odessa, Texas, a 19-year-old Roy Orbison saw Presley for the first time: “His energy was incredible, his instinct was just amazing. … I just didn’t know what to make of it. There was just no reference point in the culture to compare it.”

Presley made his television debut on March 3 on the KSLA-TV broadcast of Louisiana Hayride. Soon after, he failed an audition for Arthur Godfrey’s Talent Scouts on the CBS television network. By August, Sun had released ten sides credited to “Elvis Presley, Scotty and Bill”; on the latest recordings, the trio were joined by a drummer. Some of the songs, like “That’s All Right”, were in what one Memphis journalist described as the “R&B idiom of negro field jazz”; others, like “Blue Moon of Kentucky”, were “more in the country field”, “but there was a curious blending of the two different musics in both”.

This blend of styles made it difficult for Presley’s music to find radio airplay. According to Neal, many country-music disc jockeys would not play it because he sounded too much like a black artist and none of the rhythm-and-blues stations would touch him because “he sounded too much like a hillbilly.” The blend came to be known as rockabilly. At the time, Presley was variously billed as “The King of Western Bop”, “The Hillbilly Cat”, and “The Memphis Flash”.

Presley renewed Neal’s management contract in August 1955, simultaneously appointing Parker as his special adviser. The group maintained an extensive touring schedule throughout the second half of the year. Neal recalled, “It was almost frightening, the reaction that came to Elvis from the teenaged boys. So many of them, through some sort of jealousy, would practically hate him. There were occasions in some towns in Texas when we’d have to be sure to have a police guard because somebody’d always try to take a crack at him. They’d get a gang and try to waylay him or something.” The trio became a quartet when Hayride drummer Fontana joined as a full member. In mid-October, they played a few shows in support of Bill Haley, whose “Rock Around the Clock” had been a number-one hit the previous year. Haley observed that Presley had a natural feel for rhythm, and advised him to sing fewer ballads.

At the Country Disc Jockey Convention in early November, Presley was voted the year’s most promising male artist. Several record companies had by now shown interest in signing him. After three major labels made offers of up to $25,000, Parker and Phillips struck a deal with RCA Victor on November 21 to acquire Presley’s Sun contract for an unprecedented $40,000.

Presley, at 20, was still a minor, so his father signed the contract. Parker arranged with the owners of Hill and Range Publishing, Jean and Julian Aberbach, to create two entities, Elvis Presley Music and Gladys Music, to handle all the new material recorded by Presley. Songwriters were obliged to forgo one third of their customary royalties in exchange for having him perform their compositions. By December, RCA had begun to heavily promote its new singer, and before month’s end had reissued many of his Sun recordings.

First national TV appearances and debut album

On January 10, 1956, Presley made his first recordings for RCA in Nashville. Extending the singer’s by now customary backup of Moore, Black, and Fontana, RCA enlisted pianist Floyd Cramer, guitarist Chet Atkins, and three background singers, including first tenor Gordon Stoker of the popular Jordanaires quartet, to fill out the sound.

The session produced the moody, unusual “Heartbreak Hotel”, released as a single on January 27. Parker finally brought Presley to national television, booking him on CBS’s Stage Show for six appearances over two months.

The program, produced in New York, was hosted on alternate weeks by big band leaders and brothers Tommy and Jimmy Dorsey. After his first appearance, on January 28, introduced by disc jockey Bill Randle, Presley stayed in town to record at RCA’s New York studio.

The sessions yielded eight songs, including a cover of Carl Perkins’ rockabilly anthem “Blue Suede Shoes”. In February, Presley’s “I Forgot to Remember to Forget”, a Sun recording initially released the previous August, reached the top of the Billboard country chart. Neal’s contract was terminated and, on March 2, Parker became Presley’s manager.

RCA Victor released Presley’s eponymous debut album on March 23. Joined by five previously unreleased Sun recordings, its seven recently recorded tracks were of a broad variety. There were two country songs and a bouncy pop tune. The others would centrally define the evolving sound of rock and roll: “Blue Suede Shoes”—”an improvement over Perkins’ in almost every way”, according to critic Robert Hilburn—and three R&B numbers that had been part of Presley’s stage repertoire for some time, covers of Little Richard, Ray Charles, and The Drifters.

As described by Hilburn, these “were the most revealing of all. Unlike many white artists … who watered down the gritty edges of the original R&B versions of songs in the ’50s, Presley reshaped them. He not only injected the tunes with his own vocal character but also made guitar, not piano, the lead instrument in all three cases.” It became the first rock-and-roll album to top the Billboard chart, a position it held for 10 weeks. While Presley was not an innovative guitarist like Moore or contemporary African American rockers Bo Diddley and Chuck Berry, cultural historian Gilbert B. Rodman argues that the album’s cover image, “of Elvis having the time of his life on stage with a guitar in his hands played a crucial role in positioning the guitar … as the instrument that best captured the style and spirit of this new music.”

Berle Show and “Hound Dog”

Presley made the first of two appearances on NBC’s Milton Berle Show on April 3. His performance, on the deck of the USS Hancock in San Diego, prompted cheers and screams from an audience of sailors and their dates.

A few days later, a flight taking Presley and his band to Nashville for a recording session left all three badly shaken when an engine died and the plane almost went down over Arkansas. Twelve weeks after its original release, “Heartbreak Hotel” became Presley’s first number-one pop hit.

In late April, Presley began a two-week residency at the New Frontier Hotel and Casino on the Las Vegas Strip. The shows were poorly received by the conservative, middle-aged hotel guests—”like a jug of corn liquor at a champagne party,” wrote a critic for Newsweek.

Amid his Vegas tenure, Presley, who had serious acting ambitions, signed a seven-year contract with Paramount Pictures. He began a tour of the Midwest in mid-May, taking in 15 cities in as many days.

He had attended several shows by Freddie Bell and the Bellboys in Vegas and was struck by their cover of “Hound Dog”, a hit in 1953 for blues singer Big Mama Thornton by songwriters Jerry Leiber and Mike Stoller. It became the new closing number of his act.

After a show in La Crosse, Wisconsin, an urgent message on the letterhead of the local Catholic diocese’s newspaper was sent to FBI director J. Edgar Hoover. It warned that “Presley is a definite danger to the security of the United States. … [His] actions and motions were such as to rouse the sexual passions of teenaged youth. … After the show, more than 1,000 teenagers tried to gang into Presley’s room at the auditorium. … Indications of the harm Presley did just in La Crosse were the two high school girls … whose abdomen and thigh had Presley’s autograph.”

The second Milton Berle Show appearance came on June 5 at NBC’s Hollywood studio, amid another hectic tour. Berle persuaded the singer to leave his guitar backstage, advising, “Let ’em see you, son.”

During the performance, Presley abruptly halted an uptempo rendition of “Hound Dog” with a wave of his arm and launched into a slow, grinding version accentuated with energetic, exaggerated body movements.

Presley’s gyrations created a storm of controversy. Newspaper critics were outraged: Jack Gould of The New York Times wrote, “Mr. Presley has no discernible singing ability. … His phrasing, if it can be called that, consists of the stereotyped variations that go with a beginner’s aria in a bathtub. His one specialty is an accented movement of the body … primarily identified with the repertoire of the blond bombshells of the burlesque runway.”

Ben Gross of the New York Daily News opined that popular music “has reached its lowest depths in the ‘grunt and groin’ antics of one Elvis Presley. … Elvis, who rotates his pelvis … gave an exhibition that was suggestive and vulgar, tinged with the kind of animalism that should be confined to dives and bordellos”.

Ed Sullivan, whose own variety show was the nation’s most popular, declared him “unfit for family viewing”. To Presley’s displeasure, he soon found himself being referred to as “Elvis the Pelvis”, which he called “one of the most childish expressions I ever heard, comin’ from an adult.”

Steve Allen Show and first Sullivan appearance

The Berle shows drew such high ratings that Presley was booked for a July 1 appearance on NBC’s Steve Allen Show in New York. Allen, no fan of rock and roll, introduced a “new Elvis” in a white bow tie and black tails.

Presley sang “Hound Dog” for less than a minute to a basset hound wearing a top hat and bow tie. As described by television historian Jake Austen, “Allen thought Presley was talentless and absurd … [he] set things up so that Presley would show his contrition”.

Allen, for his part, later wrote that he found Presley’s “strange, gangly, country-boy charisma, his hard-to-define cuteness, and his charming eccentricity intriguing” and simply worked the singer into the customary “comedy fabric” of his program.

Just before the final rehearsal for the show, Presley told a reporter, “I’m holding down on this show. I don’t want to do anything to make people dislike me. I think TV is important so I’m going to go along, but I won’t be able to give the kind of show I do in a personal appearance.”

Presley would refer back to the Allen show as the most ridiculous performance of his career. Later that night, he appeared on Hy Gardner Calling, a popular local TV show. Pressed on whether he had learned anything from the criticism to which he was being subjected, Presley responded, “No, I haven’t, I don’t feel like I’m doing anything wrong. … I don’t see how any type of music would have any bad influence on people when it’s only music. … I mean, how would rock ‘n’ roll music make anyone rebel against their parents?”

The next day, Presley recorded “Hound Dog”, along with “Any Way You Want Me” and “Don’t Be Cruel”. The Jordanaires sang harmony, as they had on The Steve Allen Show; they would work with Presley through the 1960s. A few days later, the singer made an outdoor concert appearance in Memphis at which he announced, “You know, those people in New York are not gonna change me none. I’m gonna show you what the real Elvis is like tonight.”

In August, a judge in Jacksonville, Florida, ordered Presley to tame his act. Throughout the following performance, he largely kept still, except for wiggling his little finger suggestively in mockery of the order.

The single pairing “Don’t Be Cruel” with “Hound Dog” ruled the top of the charts for 11 weeks—a mark that would not be surpassed for 36 years. Recording sessions for Presley’s second album took place in Hollywood during the first week of September. Leiber and Stoller, the writers of “Hound Dog,” contributed “Love Me.”

Allen’s show with Presley had, for the first time, beaten CBS’s Ed Sullivan Show in the ratings. Sullivan, despite his June pronouncement, booked the singer for three appearances for an unprecedented $50,000. The first, on September 9, 1956, was seen by approximately 60 million viewers—a record 82.6 percent of the television audience.

Actor Charles Laughton hosted the show, filling in while Sullivan recuperated from a car accident. Presley appeared in two segments that night from CBS Television City in Los Angeles. According to Elvis legend, Presley was shot from only the waist up.

Watching clips of the Allen and Berle shows with his producer, Sullivan had opined that Presley “got some kind of device hanging down below the crotch of his pants–so when he moves his legs back and forth you can see the outline of his cock. … I think it’s a Coke bottle. … We just can’t have this on a Sunday night. This is a family show!” Sullivan publicly told TV Guide, “As for his gyrations, the whole thing can be controlled with camera shots.”

In fact, Presley was shown head-to-toe in the first and second shows. Though the camerawork was relatively discreet during his debut, with leg-concealing closeups when he danced, the studio audience reacted in customary style: screaming. Presley’s performance of his forthcoming single, the ballad “Love Me Tender”, prompted a record-shattering million advance orders. More than any other single event, it was this first appearance on The Ed Sullivan Show that made Presley a national celebrity of unprecedented proportions.

Accompanying Presley’s rise to fame, a cultural shift was taking place that he both helped inspire and came to symbolize. Igniting the “biggest pop craze since Glenn Miller and Frank Sinatra … Presley brought rock’n’roll into the mainstream of popular culture”, writes historian Marty Jezer. “As Presley set the artistic pace, other artists followed. … Presley, more than anyone else, gave the young a belief in themselves as a distinct and somehow unified generation—the first in America ever to feel the power of an integrated youth culture.

Presley made his third and final Ed Sullivan Show appearance on January 6, 1957—on this occasion indeed shot only down to the waist. Some commentators have claimed that Parker orchestrated an appearance of censorship to generate publicity.

In any event, as critic Greil Marcus describes, Presley “did not tie himself down. Leaving behind the bland clothes he had worn on the first two shows, he stepped out in the outlandish costume of a pasha, if not a harem girl. From the make-up over his eyes, the hair falling in his face, the overwhelmingly sexual cast of his mouth, he was playing Rudolph Valentino in The Sheik, with all stops out.”

To close, displaying his range and defying Sullivan’s wishes, Presley sang a gentle black spiritual, “Peace in the Valley”. At the end of the show, Sullivan declared Presley “a real decent, fine boy”. Two days later, the Memphis draft board announced that Presley would be classified 1-A and would probably be drafted sometime that year.

Each of the three Presley singles released in the first half of 1957 went to number one: “Too Much”, “All Shook Up”, and “(Let Me Be Your) Teddy Bear”. Already an international star, he was attracting fans even where his music was not officially released. Under the headline “Presley Records a Craze in Soviet”, The New York Times reported that pressings of his music on discarded X-ray plates were commanding high prices in Leningrad.

Between film shoots and recording sessions, the singer also found time to purchase an 18-room mansion eight miles (13 km) south of downtown Memphis for himself and his parents:  Graceland.

When he reported to the film studio for his second film, the Technicolor Loving You, released in July, “The makeup man said that with his eyes he should photograph well with black hair, so they dyed it.”

Loving You, the accompanying soundtrack, was Presley’s third straight number one album. The title track was written by Leiber and Stoller, who were then retained to write four of the six songs recorded at the sessions for Jailhouse Rock, Presley’s next film. The songwriting team effectively produced the Jailhouse sessions and developed a close working relationship with Presley, who came to regard them as his “good-luck charm”.

Leiber remembered initially finding Presley “not quite authentic—after all, he was a white singer, and my standards were black.” According to Stoller, the duo was “surprised at the kind of knowledge that he had about black music. We figured that he had these remarkable pipes and all that, but we didn’t realize that he knew so much about the blues. We were quite surprised to find out that he knew as much about it as we did. He certainly knew a lot more than we did about country music and gospel music.”

Leiber remembered the recording process with Presley, “He was fast. Any demo you gave him he knew by heart in ten minutes.” As Stoller recalled, Presley “was ‘protected'” by his manager and entourage. “He was removed. … They kept him separate.”

Presley undertook three brief tours during the year, continuing to generate a crazed audience response. A Detroit newspaper suggested that “the trouble with going to see Elvis Presley is that you’re liable to get killed.”

Villanova students pelted him with eggs in Philadelphia, and in Vancouver, the crowd rioted after the end of the show, destroying the stage.

Frank Sinatra, who had famously inspired the swooning of teenaged girls in the 1940s, condemned the new musical phenomenon. In a magazine article, he decried rock and roll as “brutal, ugly, degenerate, vicious. … It fosters almost totally negative and destructive reactions in young people. It smells phoney and false. It is sung, played and written, for the most part, by cretinous goons. … This rancid-smelling aphrodisiac I deplore.”

Asked for a response, Presley said, “I admire the man. He has a right to say what he wants to say. He is a great success and a fine actor, but I think he shouldn’t have said it. … This is a trend, just the same as he faced when he started years ago.”

Leiber and Stoller were again in the studio for the recording of Elvis’ Christmas Album. Toward the end of the session, they wrote a song on the spot at Presley’s request: “Santa Claus Is Back in Town”, an innuendo-laden blues.The holiday release stretched Presley’s string of number one albums to four and would eventually become the best selling Christmas album of all time.After the session, Moore and Black—drawing only modest weekly salaries, sharing in none of Presley’s massive financial success—resigned. Though they were brought back on a per diem basis a few weeks later, it was clear that they had not been part of Presley’s inner circle for some time.[151] On December 20, Presley received his draft notice. He was granted a deferment to finish the forthcoming King Creole, in which $350,000 had already been invested by Paramount and producer Hal Wallis. A couple of weeks into the new year, “Don’t”, another Leiber and Stoller tune, became Presley’s tenth number one seller. It had been only 21 months since “Heartbreak Hotel” had brought him to the top for the first time. Recording sessions for the King Creole soundtrack were held in Hollywood mid-January. Leiber and Stoller provided three songs and were again on hand, but it would be the last time they worked closely with Presley. A studio session on February 1 marked another ending: it was the final occasion on which Black was to perform with Presley. He died in 1965.

After the session, Moore and Black—drawing only modest weekly salaries, sharing in none of Presley’s massive financial success—resigned. Though they were brought back on a per diem basis a few weeks later, it was clear that they had not been part of Presley’s inner circle for some time.

On December 20, Presley received his draft notice. He was granted a deferment to finish the forthcoming King Creole, in which $350,000 had already been invested by Paramount and producer Hal Wallis. A couple of weeks into the new year, “Don’t”, another Leiber and Stoller tune, became Presley’s tenth number one seller. It had been only 21 months since “Heartbreak Hotel” had brought him to the top for the first time. Recording sessions for the King Creole soundtrack were held in Hollywood mid-January. Leiber and Stoller provided three songs and were again on hand, but it would be the last time they worked closely with Presley.

A studio session on February 1 marked another ending: it was the final occasion on which Black was to perform with Presley. He died in 1965.